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Surf Shelf > Blog > Startups > Smart Sweets: A Healthier Alternative to Traditional Candies
Startups

Smart Sweets: A Healthier Alternative to Traditional Candies

shaic
Last updated: September 17, 2024 3:49 pm
By shaic
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8 Min Read
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Smart Sweets has emerged as a popular alternative for those who love candy but want to cut down on sugar. These sweets offer a satisfying taste without the guilt. They contain up to 92% less sugar than traditional candy, making them a smart choice for anyone looking to enjoy a treat without excessive calories.

Contents
History of Smart SweetsBrand InceptionProduct EvolutionHealth BenefitsSugar Alternatives UsedDental Health ConsiderationsProduct RangeOriginal VarietiesNew ReleasesSustainable PracticesPackaging SolutionsSourcing Ingredients

Crafted with high-quality ingredients, Smart Sweets uses natural sweeteners like stevia and fiber to create delicious flavors. This means that candy lovers can indulge in their favorite treats with far fewer health concerns. With options like gummy and hard candy, Smart Sweets provides variety for those craving something sweet.

Many users have shared their positive experiences, praising the taste and texture of these low-sugar treats. Smart Sweets show that it is possible to enjoy candy without compromising on flavor or health.

History of Smart Sweets

Smart Sweets began with a clear mission to create candy that is low in sugar while still being delicious. The company has grown rapidly since its start, developing a range of popular products that appeal to health-conscious consumers.

Brand Inception

Tara Bosch founded Smart Sweets in 2016 when she was just 21 years old. She dropped out of college to pursue her vision of creating a new type of candy that would taste good but also reduce sugar intake.

Initially, Tara made deliveries herself in Canada while perfecting her gummy recipe. This hands-on approach helped her establish strong connections with early retailers and customers. By focusing on a healthier alternative in the candy market, she tapped into a growing demand for low-sugar options.

Product Evolution

Smart Sweets quickly expanded its product line after its launch. The brand introduced several popular items, including Sweet Fish™ and Sour Blast Buddies™. Each product is designed to offer a tasty treat without the excess sugar found in traditional candies.

Smart Sweets gained wider visibility and availability in major retailers, including Whole Foods and Target. This expansion led to its presence in over 20,000 stores across North America.

The company achieved significant financial success, with revenues expected to exceed CA$50 million by 2019. Smart Sweets continues to lead in the low-sugar candy market, consistently evolving to meet consumer preferences.

Health Benefits

Smart Sweets provides a tasty option for those looking to satisfy their candy cravings without the guilt. With reduced sugar and healthier ingredients, they aim to support better health choices.

Sugar Alternatives Used

Smart Sweets uses plant-based sweeteners to lower sugar content. Common ingredients include stevia leaf extract and erythritol. These alternatives allow candies to be sweet without the high calorie count of traditional sweets.

The sugar in regular candies can lead to spikes in blood sugar levels. Smart Sweets contain 3-5 grams of sugar per serving, compared to 25-30 grams found in typical candies. This can help maintain stable blood sugar levels, making them a better choice for those watching their sugar intake.

Dental Health Considerations

Unlike traditional candies, Smart Sweets are less harmful to teeth. They contain no sugar, which is known to contribute to cavities and tooth decay. The use of sugar alternatives reduces the chance of dental issues significantly.

Maintaining good dental health is important for overall well-being. Smart Sweets can be enjoyed without the worry of causing harm to dental health, making them a safer option for candy lovers. Regular consumption of low-sugar options like Smart Sweets can support a balanced diet and promote better oral health.

Product Range

SmartSweets offers a variety of low-sugar candy options. Their lineup includes both original flavors and new releases, appealing to different tastes and preferences. The focus is on providing delicious alternatives to traditional candies.

Original Varieties

SmartSweets has several signature candies that are popular among consumers. Some of the original varieties include:

  • Peach Rings: A plant-based candy with a sweet and fruity flavor.
  • Sour Blast Buddies™: Known for their tangy taste, these candies offer a fun burst of sourness.
  • Gummy Bears: A classic favorite, available in a low-sugar format without artificial sweeteners.

These products contain 1-4 grams of sugar per serving and have up to 92% less sugar compared to traditional candies. This makes them appealing to those watching their sugar intake. The range is designed to satisfy sweet cravings without the guilt associated with regular sweets.

New Releases

SmartSweets continues to innovate with exciting new flavors and products. Recent additions include:

  • Tropical Sours: A bright, tropical twist on their candy lineup.
  • Gummy Fish: A playful take on classic gummy candies, featuring fun shapes and flavors.

These new candies also maintain the brand’s commitment to low sugar and no artificial sweeteners. The new releases allow for a diverse assortment for candy lovers, encouraging them to explore different taste experiences while sticking to healthier options.

Sustainable Practices

SmartSweets is dedicated to sustainability in both its packaging and ingredient sourcing. The company prioritizes eco-friendly solutions that minimize its environmental impact while providing delicious candy options.

Packaging Solutions

SmartSweets uses packaging made from materials that are both recyclable and compostable. This choice helps reduce waste and the amount of plastic that ends up in landfills. The candy bags feature bright designs to attract consumers, but they also focus on being environmentally responsible.

By using eco-friendly inks and materials, SmartSweets ensures that their packaging aligns with their commitment to sustainability. Consumers looking for ways to reduce their carbon footprint can feel good about choosing SmartSweets products, knowing the company is actively working to lessen environmental damage.

Sourcing Ingredients

SmartSweets emphasizes the importance of sourcing natural and non-GMO ingredients. The company focuses on responsibly sourced components that avoid harmful additives. This approach not only supports ethical farming practices but also leads to better quality candy.

They collaborate with suppliers who share their commitment to sustainability. As a certified B Corporation, SmartSweets ensures that their products contribute positively to both communities and the environment. This careful sourcing helps guarantee that consumers enjoy treats that are not just tasty but also produced in a responsible manner.

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